The popular photo and video processing application Instagram currently has 970,000 users in Croatia, or almost every fourth person in Croatia is uploading photos.

Instagram is currently the world's most popular photo and video processing application that lets users across the globe capture their experiences - from weekend getaway and sports recreation to photography of pets, and then share them with friends.

It was designed in 2010 and is currently owned by Facebook with which it is linked. For a long time, it was one of those mobile apps that few people used until 2017, when in just four months, the number of Instagram users doubled.

"The number of Instagram users in Croatia is growing tremendously, with more than 190,000 users in Croatia in 2015, to over 390,000 in January 2017. Additionally, in May last year, Instagram users grew to 730,000, according to our research, there are active 970,000 Instagram users, "said the director of Arbone, a digital marketing company, Sandro Lazarić.

The biggest fans of Instagram are women, those in all age groups, and make up 53 percent of the total number of users.

Namely, out of 970,000 users, 520,000 are women, while the most common age group is between 18 and 24, which has 340,000 users and applications. The age group of 25 to 34 years has 300,000 users and applications, and from 35 to 44 years 160,000.