Over the past year, the number of Croatian citizens who read at least one book per year has increased by three percent, foreign authors are more popular and the number of people that don't have any interest when it comes to books is growing – it's clear from the data from the latest book market research in Croatia, that were presented on Monday in Zagreb.

This year's results show that 56 percent of the Croatian population read at least one book in the past year, compared with 53 percent a year earlier.
Those who read, on average, read four books a year, and those who read more than average are still people from Zagreb (66 percent), living in Istria and Primorje (67 percent), highly educated people (77 percent) who live in larger cities (74 percent), women (64 percent), or young people up to 24 years (66 percent).

When it comes to the authors of the books being read, the survey shows that foreign authors' translations (45 percent) are growing compared to 40 percent in 2017 and 33 percent in 2013, while 26 percent reads domestic authors or – both.

According to the latest data, 926,470 Croatian citizens bought a book in the last three months.

Research has shown a growing number of people that are not interested in books - 74.5 percent of them, and those who do not buy books mostly do not do it because they are not interested in books (61 percent), which is a growing number since 2013 when such was 46 percent.

The second major reason for not buying books, financial one (19 percent compared to 33 percent in 2013) is down slightly.

Of those who do not buy books, 53 percent of respondents said that nothing would make them buy them, which is also a worrying trend that is growing steadily –in 2005 it was 45 percent and in 2017, 52 percent.