British American Tobacco (BAT), which took over the Croatian company Rovinj tobacco factory, is planning to increase its investments into Croatia this year, reports Poslovni.hr.

The Adria region, which is controlled through the Croatian offices, was expanded last October to include five neighbouring markets, Serbia, Montenegro, Macedonia, Albania and Kosovo. The Adria region, together with the markets of Bulgaria and Romania, will become part of the new BAT organization in South and Central Europe (SCEA).

BAT has announced that in Croatia this year they will invest 40 million Euros. Around 80 percent of all the tobacco products produced by BAT in Croatia are exported and the plan is to increase it to over 90%, along with an increase in production. BAT currently employs 1,650 workers in its operations in Croatia.