Croatians are still lagging behind when it comes to shopping online. According to recent information released by the Croatia Bureau of Statistics only 29 percent of the population, between the ages of 16 and 74, use the internet for online shopping.
Maybe somewhat surprisingly by far the most popular items bought on the web are clothes and sporting equipment. In fact, 49 percent of all online shoppers in Croatia use the internet to buy clothes, quite clearly they aren’t worried about ordering the wrong size.
After clothes the second most popular articles are household items (27 percent) followed by electronic goods, tickets for events and concerts and telecommunication services. But with less than a third of all citizens actually using the web to purchase goods Croatia is still well behind the European average.