In organization of Atlas, the biggest destination management company in Croatia and Emirates, one of the world’s largest airlines, as well as with a support of the Croatian Tourist Board (HTZ) and Tourist Boards of Zagreb, Rovinj, the Istria County and Central Dalmatia, representatives of leading tour operators in China toured Croatia from the 15th to the 20th of October.
The main goal of the study tour was to present Croatia’s tourist offer and attract more guests from this Far East market with great potential.
During the five-day tour, Chinese representatives had an opportunity to visit tourist attractions in the area of Zagreb, Istria and Split. They were enchanted with natural beauty of Croatia, especially the colour of the Croatian sky and the quality of food. This encounter resulted in specific questions thus an agreement was already reached with MICE, which first group is coming to congress in Croatia in December this year.
The number of Chinese tourists in Croatia has recorded high growth rates. In the first eight months of this year, that number surpassed the entire last year. Chinese tourists, known as the world’s Number One travellers, on the average spend 750 Euro per travel, whilst the main motive for their arrival is the sightseeing of natural phenomena and cultural sights thus it is no surprise that on the average they sojourn two or three nights in a destination.
Emirates’ direct flights to Dubai certainly open up new opportunities for further growth. Thus, trips from Shanghai and Beijing are now more accessible to Chinese travellers, with only one stop in Dubai.
According to the latest data more than 143,000 tourists from China visited Croatia by the 20th of October this year. They realized 213,338 overnight stays or 57 percent more in arrivals and 49 percent more in overnights in comparison to the same period from last year. Among the most visited destinations in that period were Zagreb, Dubrovnik, Split and the National Park Plitvice Lakes.