The Croatian Tourist Board (HTZ) launched a new promotional campaign ''Epic Week in Croatia'' in April with the goal of encouraging ''fans'' on social networks and other potential tourists to create their dream vacation in Croatia.
So far, the campaign successfully has reached almost 40 million people and attracted more than 50,000 new fans on Facebook, Twitter, Instagram and Pinterest.
The main goal of the Croatian Tourist Board was to additionally position Croatia as a tourist destination with a rich and wide offer where everyone can find something for themselves, whether it is cultural and active tourism, entertainment or quality vacation and enjoyment in nature. As part of the campaign, the HTZ also organized a prize game with a trip for two in Croatia main prize.
Apart from posts by the HTZ on social networks, posts of Croatian Olympic athletes and foreign bloggers greatly contributed to the visibility of this creative campaign.
‘’This is a very successful sequel of the promotional campaign which in its first version reached almost 13 million people and attracted more than 10,000 new fans on the Croatian Tourist Board social networks profiles. The second part of the campaign yielded even better results and made us very happy. Nowadays social networks and new media represent one of the most important communication channels thus we will, in accordance with this fact, design, create and implement a significant part of all our future promotional activities’’, commented the director of the HTZ Kristjan Stanicic.
Within the second part of ‘’Epic Week in Croatia’’, all participants had an opportunity to create their ideal vacation in a way that on a specially designed campaign website they chose the top seven out of 200 activities in Croatia that would make their dream vacation. Participants could also choose locations, the sights, cities, as well as tastes they would like to experience while in Croatia. Those who shared the top seven activities on their profiles on social networks, entered the prize game, whilst participants with the largest number of ‘’likes’’ made it to the final.
The person with the best-argued description of why he/she deserved the award won the main prize. This time it was a contestant from Italy. She made a creative and original presentation about Croatia as a tourist destination and stated the reasons why she deserved a trip for two within which she experienced the seven activities she had chosen for her dream vacation.