Heineken Croatia has received the prestigious Heineken Quality Award from its Head office in Amsterdam in the Netherlands.
‘’We received this great acknowledgement for Heineken’s top quality, which is primarily related to product quality and packaging as well as freshness on the market. Besides, a beer with a true Heineken profile requires precisely defined taste and aroma characteristics, and that is exactly what we have managed to achieve in our products. We are very proud that our efforts have been recognized and that we have become the best among 70 countries where Heineken operates’’, commented Valentina Belavic, the supply chain director at Heineken Croatia.
The Heineken Quality Award – The Most Improved Operation Award has been awarded to a Heineken brewery that achieves the largest progress in the overall quality of the brand Heineken. The passion for quality is one of the company’s values; the main brand Heineken is the same everywhere in the world, which is ensured with strict analytical and sensory controls throughout the entire production process and distribution.
With constant efforts and investment in the quality, the company with a well known green bottle and red star shows the importance of its main premium brand to retain its original, traditional recipe and the highest quality of natural ingredients. Thus, it is no wonder that Heineken is the world’s leading brand in the premium beer lager with a global market share of almost 19 percent – twice as much as the second-placed brand in this segment.
At the official award ceremony held in Amsterdam, the Heineken general director Jean-Francois van Boxmeer declared Heineken Croatia the winner in the category The Most Improved Operation, whilst Charlene de Carvalho-Heineken, a member of the Heineken family and the CEO of the company presented the award.