The German retail chain TEDI is entering the Croatian market by opening two stores in Zagreb at the end of this August, confirmed Ines Bakic Zubak, the manager of the Supernova Centre Zagreb.
Two TEDI stores are to be opened in two Supernova shopping centres in the Croatian capital – Supernova Buzin and Supernova Garden Mall. So far, there is no information on potential further expansion to other locations in Croatia.
However, on TEDI's official website there is information that the company plans to reach the number of 2,000 outlets and that they are in search of adequate real estate on attractive and visited locations.
Since the company was founded in Dortmund in 2004, the expansion of its trading network has been marked with an average rate of two new outlets per week. The company closed its first fiscal year with 120 newly opened stores, and by 2006, this figure rose to 400. In 2011, it exceeded the number of 1,200 stores across Europe.
Today TEDI is considered one of the most propulsive companies in non-food industry whose market position is ensured with the network of 1,500 stores with at least 5,000 products on offer at ‘’fair prices’. The company employs 11,500 people in six countries around Europe.
Besides daily household, party, DIY and electrical goods, TEDI’s range also includes stationery, toys as well as drugstore and cosmetic products. Additional highlights are seasonal offers and sales campaigns in their stores.
It is interesting to note that the company is very proud of the fact that a third of TEDI's assortments are purchased from business partners from Germany and other EU member states.