The leading Croatian and regional ice cream producer Ledo has started exports to Portugal, whilst the first consignment of ice cream has already been delivered to the Portuguese retail chain Pingo Doce.
Pingo Doce is the largest retail chain in Portugal and is part of the Jeronimo Martins Group, the leader among food distributers in Portugal and Poland.
Therefore, Ledo's Coco Majestic premium ice cream on a stick will enrich the range of premium private brand Majestic and is already available on the shelves of the Pingo Doce retail chain. It is an ice cream with a coconut flavour coated with milk chocolate and with coconut flakes topping.
''This is just the beginning of our cooperation with the Jeronimo Martins Group, whilst new projects are already being prepared for the Portuguese and Polish markets. Competition on the European ice cream market is exceptionally harsh, however, Ledo has managed to impose itself with its quality and innovation'', emphasized Tomislav Cavlek, the Export Director at Ledo.
Ledo exports a third of its total production to around twenty foreign markets, among which the regional markets are the most important. However, the number of export markets outside the region is growing year by year.
Apart from new exports to Portugal, Ledo has been successfully cooperating with Daymon Worldwide, the world's leading company that offers private brand development services for retail chains. Ledo also sells its products to other major global companies such as Tesco, Auchan, Hofer and IFFCO Group.