According to the latest information, the Chinese Southeast European Business Association (CSEBA) in cooperation with Chinese partners is preparing a project for filming a Chinese feature film on locations in Croatia.
The renowned Chinese director Jiang Zhōngyuán will direct the film titled ‘‘Summer in Croatia’’, whilst the main roles will be played by popular Chinese actors Ma Su, Jiǎng Xīn and Kòu Zhènhǎi. The film is a love story, which, apart from Croatia, will also be filmed in China. The filming is expected to start in the middle of next year.
''This is a great opportunity for Croatia, especially for Croatian tourism. I expect a significant growth in the number of Chinese tourists in Croatia after the realization of this project'', commented the president of CSEBA Mario Rendulic.
The main goal of the project is to present Croatia as a top tourist destination. It is also envisaged that the scenario highlights all the aspects that are perceived as comparative advantages of Croatia such as the beauty of the Croatian coast, local tradition and gastronomy.
The potential success of the film is more than guaranteed due to the Wanda Studious Group, which is to be engaged in the distribution of the film across China. The film is expected to be screened at 36 Chinese cinemas, whilst the expected audience is estimated at 13 million viewers.
Chinese cinemas a hit
Last year Chinese cinemas generated total revenue of 45.5 billion Yuan (around 6 billion Euros). The total number of cinema visitors was 1.37 million that made China the Number One in this category leaving behind North America.
Considering the fact that this project is an important opportunity for the promotion of Croatia and its tourist industry, the Ministry of Tourism headed by the Minister Garri Cappelli supported this project.