After opening its first store in the capital of Zagreb three years ago, the Swedish retail company is expanding its business to other parts of Croatia this summer.
This July IKEA will open its first delivery centre in the city of Rijeka, whilst in the mid-August the Swedish retail company will open another one in the City Center One in Split. These business facilities are conceived as ''pick-up points'', places where IKEA’s customers will be able to take over their ordered goods without paying for delivery from Zagreb, which will automatically lower the purchase price.
Both ''pick-up points'' in Rijeka and Split will spread over 1,500 m2 of space and provide 500 new jobs, whilst 1,000m2 of space will be additionally arranged and converted into an exhibition space enabling customers to browse displayed products.
''Our main goal is to make Ikea's solutions accessible to customers along the coastline and to enable them to browse the desired products before buying them. It is in accordance with our global strategy to provide our customers with the most enjoyable shopping experience through several different channels'', commented Igor Stefanac, the PR manager at IKEA Croatia.
IKEA is also planning to open a few more delivery centres in the region in the near future, two of which are in Croatia. Apart from delivery centres, IKEA South East Europe (SEE) continues to open department stores throughout the region. According to information, three IKEA department stores are to be opened in the region in the next three years.