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Croatian start-up making waves in USA Croatian start-up making waves in USA

Juvo Home Friend looking to protect American children at home

By  Apr 01, 2017

Croatian start-up Juvo Home Friends attracted public attention last year when they came up with an idea of using modern technologies to help modern parents in everyday challenges.

The Juvo Home Friend, a team of young innovators, designed a toy to make things easier for parents in the period when their small children make their first steps and begin to explore things around them.

Matija Srbic, the initiator of the idea, and his colleagues Igor Armus, Stanko Krtalic Rusendic, Sara Bajlo, Viktor Viljevac, Ivor Turcin and Ivan Kunjasic came up with this innovative solution after watching an American advertisement in which a boy says that he will never learn to ride a bike, fly or get married because he lost his life in an accident in his home. After that, Matija Srbic did some research that led him to the fact that several million children were injured in their homes only in the United States.

juvo croatria

The Juvo toy, which got its name after a Latin word ''juvo'' which means ''to protect, to guard, to help'', is a platform of smart sensors placed on key areas in a house ( kitchen, bathroom, balcony, stairs, and front door). In a case of an unplanned movement of a child, the system sends a signal via a mobile application to parents' bracelet to notify them about child's movement so they can go and check up on the child. At the same time, the Juvo plush toy with a speaker activates in order to distract the child by singing or by a previously recorded voice of the parents in order to give them time to get to their child.

At first, the Juvo toy will be manufactured in Croatia, however, the team does not hide their ambition to target the US market and American citizens due to their spacious houses and higher purchasing power. The product will also be available on the internet, whilst the application will be available for Android and iOS devices.

It is interesting to note that Microsoft chose the Croatian start-up as one of the teams with a promising idea for improving everyday life in the Microsoft ''Imagine Cup'' finals in Seattle last year.

In the future, these innovative sensors could be used for monitoring the elderly or those suffering from Alzheimer's.

The Voice of Dubrovnik

THE VOICE OF DUBROVNIK


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