The British Embassy in the Republic of Croatia has announced the British-Croatian Forum on the economy of experiences and its impact on economic growth and development, which is to take place in Zagreb on the 2nd of March 2017.

The British-Croatian Forum will be organized by the British Embassy in Croatia and the British Ministry of International Trade (DIT), in cooperation with the Croatian Ministry of Tourism, the Croatian Chamber of Commerce (HGK), the British business centre in Croatia and the business consulting company Filipovic. Furthermore, Andrew Dalgleish, the British Ambassador to Croatia and Gari Cappelli, the Croatian Minister of Tourism will open the Forum which is to bring together many experts from both countries.

''It is my pleasure to announce the forum under the title ''Economy of experience in the service of economic growth and development'' which is to be opened by the Croatian Minister of Tourism Gari Cappelli. As it is well known, Croatia is a favourite destination for British tourists; their number increased by 20 percent last year and follows the upward trend'', emphasized Dalgleish describing Croatia as ''the country of great opportunities which is interesting to the British not only as a tourist destination but as a destination for business cooperation as well''.

The British Ambassador Dalgleish also commented that the economy of experiences is linking entrepreneurship, innovation, technology and creativity, thus in those fields Croatia and the UK can achieve long term and continuous cooperation. ''This business forum is just another indicator of excellent bilateral relations between our two countries'', concluded Dalgleish.

The economy of experiences is a newer concept, which focuses on consumers who are looking for more than just a product and service; they want an experience that that product or service can provide. In this regard, the British Embassy points out that Croatia as a country with natural and cultural heritage, rich history and tradition, as well as with an excellent geographic position has the opportunity to become the world famous tourist destination, which provides additional content and services - experiences.