Retail chains in Croatia recorded revenues of €8.41 billion in 2024, an increase of 8.8% compared to the previous year, according to research by the Croatian Competition Agency (AZTN). This marks a rise of €679 million compared to 2023, when revenues stood at €7.73 billion, reports N1. 

The study covered 41 of the largest retailers in the country. While there were three fewer companies than the year before—due to acquisitions by Studenac and NTL—the total number of outlets grew by 126, reaching 5,266 across Croatia.

Konzum Plus remained the country’s leading retailer, followed by Lidl, Plodine, Spar, Kaufland, Studenac, Tommy, KTC, NTL, and Trgovina Krk. Konzum also recorded the highest nominal revenue growth, alongside Studenac, both surpassing €100 million. Lidl, Plodine, Spar, and Kaufland each grew between €50–100 million, while NTL, Tommy, Eurospin, and KTC reported growth of €20–50 million.

Among regional players, Boso, Ribola, Djelo Vodice, Trgovina Krk, Bakmaz, NewMIP, and Slavonija Bošković also reported steady revenue increases. Supermarkets generated the largest share of turnover, €4.4 billion or 52.3% of the total, followed by hypermarkets with €1.66 billion (19.7%).

The report also revealed that average profit margins were highest in the bakery and confectionery sector, followed by fresh fruit and vegetables. Compared to 2023, margins rose slightly in six product categories—including meat, dairy, soft drinks, and staple foods—while poultry, eggs, fruit, and vegetables saw a minor decline.