Croatian hotels had a strong 2024, with top-quality four- and five-star establishments enjoying peak summer occupancy of up to 95%, according to Veljko Ostojić, president of the Croatian Hotel Association (UPUHH). Speaking at the 26th Hotel Congress, Ostojić emphasized that investments in quality were key to success.

The two-day congress, bringing together 250 tourism professionals, highlights this year’s achievements and plans for 2025, with a focus on boosting investments, extending the tourist season, and addressing labor challenges.

Tourism Minister Tonči Glavina called 2024 a record-breaking year, despite global challenges. He noted ongoing investments, including €350 million in grants and €170 million in loans, to strengthen Croatia’s position as a year-round destination.

The congress also honored top hotel managers and featured discussions on future trends, ensuring Croatian tourism remains competitive in the years to come.