Move over, Vienna and Strasbourg—Zagreb is the reigning champion of European Christmas markets! For the third year running, this Croatian capital has been crowned the best destination for a festive holiday by European Best Destinations. Travelers from all corners of the globe have spoken, and it’s clear: Advent in Zagreb is a must-see.

This year, the city’s holiday magic spreads further than ever, with new locations and even more activities. Imagine twinkling lights casting a glow over every corner of town, ice skating at the beloved King Tomislav Square rink, indulging in gastronomic delights at food stalls, and enjoying live music, kid-friendly activities, and cultural performances. It’s an experience that embodies the festive spirit and draws hundreds of thousands of visitors each year.

Whether you’re a foodie, a family, or just someone who loves soaking up the holiday vibes, Zagreb has something for everyone. And while you’re here, make sure to stay in one of these top picks:

The Esplanade Hotel: A luxurious choice with a rich history, perfect for those seeking glamour and impeccable service.

Hotel Dubrovnik: Situated in the heart of the city, it’s ideal for travelers who want to be in the middle of the action.

Sheraton Zagreb Hotel: Offering modern comfort and style, this hotel is a great base for exploring Zagreb’s holiday charm.

Zagreb’s Advent has truly become the benchmark for European Christmas markets, rivaling destinations like Edinburgh, Budapest, and Tallinn. So why not make this your most magical holiday season yet?