Great news for Croatia comes from London, specifically from Wanderlust, one of the UK’s most prestigious travel media outlets. At the Wanderlust Travel Awards 2024, held at the renowned Tate Modern gallery, Croatia won silver in the category of Most Desirable European Destinations, surpassing France, Spain, and Greece.

Croatia’s islands also took silver in the Most Desirable Region category, while Dubrovnik won bronze as one of the most desirable cities, and Hvar ranked 5th in the most desirable islands category.

“These four major awards prove that our country and its destinations are at the top of Europe’s most desirable travel locations, confirming the undeniable success of Croatian tourism on a global scale. This recognition is even more valuable knowing that it comes from Wanderlust readers, many of whom have likely visited Croatia, while others will be inspired to do so after this acknowledgment,” said Kristjan Staničić, Director of the Croatian National Tourist Board.

Croatia’s excellent status is further confirmed by the fact that it consistently ranks among Wanderlust's top destinations. After last year’s gold triumph, this year’s four awards reflect Croatia’s well-established reputation in European tourism.

“We are incredibly proud that Wanderlust readers—curious, engaged travelers—have ranked us among Europe’s top destinations. These four awards motivate us to promote not only Croatia’s hidden gems but also its well-known regions. Our goal is to preserve the authenticity and diversity of Croatian landscapes, which provide the perfect backdrop for various types of tourism enjoyed by all visitors,” said Bisera Fabrio, Director of the HTZ London Office.