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Strong Performance in 2023 Signals Robust Recovery for Croatian Tourism Canva

Strong Performance in 2023 Signals Robust Recovery for Croatian Tourism

Written by  May 02, 2024

The Croatian Tourist Board (HTZ) Assembly adopted the Annual Report on the Execution of the Work Program for 2023 and accompanying financial reports on Thursday, according to which HTZ generated a total revenue of 47.86 million euros last year, achieving 100.1 percent realization compared to the planned amount, HTZ reported.

At the HTZ Assembly meeting, chaired by the State Secretary in the Ministry of Tourism and Sports, Tonči Glavina, it was indicated that the work and financial reports for 2023 were adopted by the members of the HTZ Tourist Council in early April.

"Last year, 2023, was marked by a high level of desire and an increase in demand for travel in key markets compared to the previous pandemic years, as well as market recovery. However, all tourism stakeholders globally faced certain challenges such as high inflation rates and a relative decrease in purchasing power, which certainly influenced travel decisions to some extent. Despite such circumstances, Croatia achieved excellent results in tourism," emphasized HTZ Director Kristjan Staničić.

According to HTZ data, so far this year, Croatia has welcomed 2.3 million tourists, who have generated 6.3 million overnight stays, which is 6 and 3 percent more respectively compared to the same period last year. The highest number of overnight stays was recorded by domestic tourists and those from Germany, Slovenia, Austria, Bosnia and Herzegovina, Italy, and the UK. In terms of destinations, the highest number of overnight stays was in Zagreb, Dubrovnik, Split, Rovinj, Poreč, and Zadar.


The Voice of Dubrovnik


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