An exhibition of beautiful photographs of Croatia is currently taking place inside the famous and bustling Shanghai Oriental Pearl Tower, with a special emphasis on the unique landmarks of our country, UNESCO heritage sites, and enchanting nature. These are parts of Croatia's overall tourist offer that Chinese tourists show the greatest interest in. The exhibition consists of 38 photographs and was organized by the Representation of the Croatian Tourist Board (HTZ) in China, which, on this occasion, also held several special presentations of the Croatian tourist offer for numerous visitors in the same space.

Photo - HTZ

"For this exhibition, we have prepared photographs from 10 Croatian tourist clusters which also include details about the locations, as well as QR codes for additional promotion through social networks. The photographs are displayed on LED screens and exhibited inside the lower dome of the tower, where visitor traffic is very high. According to official data, the average daily number of tower visitors is around 50,000 people, so this exhibition represents an excellent additional promotion of Croatian tourism in the large and significant Chinese market," said Franka Gulin, Director of the Representation of the Croatian Tourist Board in China, emphasizing that Croatia occupies a position of an attractive and highly appealing destination to the Chinese market.

Additionally, during the exhibition, the Shanghai Spring Fair was held in front of the tower, where numerous visitors of this three-day event were given appropriate Croatian souvenirs, and visitors also had the opportunity to taste and purchase Croatian wines and other authentic Croatian products.

Photo - HTZ 

Furthermore, Croatia was awarded by readers of the popular Chinese edition of Voyage magazine as one of the destinations with the best cultural tourism offer. Interestingly, the voting for the awards lasted from December 2023, accompanied by a promotional campaign on the social media platforms of the mentioned magazine.

In the upcoming period, special business presentations will be held for the largest agencies in Beijing, Shanghai, Guangzhou, Shenzhen, and Chongqing in the Chinese market, and Croatia will also be presented at the large ITB China tourism fair, which will take place in mid-May, also in Shanghai.