Croatians made a substantial impact on Black Friday spending, shelling out a total of 76,702,725.62 euros, as revealed by data from the Tax Administration, where 4,000,887 invoices were issued or fiscalized. Throughout the week from November 20 to 27, 2023, a combined total of 22,930,414 invoices were processed, capturing citizens' expenditures amounting to 393,527,711.48 euros. On Black Friday alone, citizens significantly contributed to this spending spree, adding 76,702,725.62 euros to the total.

Comparatively, Black Friday in 2022 recorded a spending total of 65,436,468.14 euros. However, this year witnessed an uptick, with citizens spending an additional 11,266,257.48 euros on Black Friday. These figures underscore the evident and growing trend of Croatians actively participating in intensified shopping activities during the Black Friday period.