Facebook is the number one social media platform for Croatians. According to a recent survey almost 50 percent of the Croatian population is active on Facebook, or around 2 million users. This number is significantly higher than the number of Croatians on Twitter, it is estimated that around 60,000 Croatians actively Tweet.
Data from the survey by the marketing agency Arbona shows that most Croatian Facebook fans fall into the age group of 13 to 34, this age group makes up around 570,00 of the Croatian users. Only around 8 percent of users are over 55 years of age.
Whereas Instagram is making waves in Croatia other media platforms, such as Snapchat and Twitter, are still lagging a long way behind Facebook.
Unsurprisingly the most popular Facebook accounts in Croatia are dominated by sportspeople and singers. At the very of the list is the Real Madrid midfield ace, Luka Modric, with an impressive 7.6 million Likes. He is followed by another footballer, Ivan Rakitic, who plays for Barcelona with 3.2 million Likes. And in third place is the Facebook account of the Croatian National Tourist Board with 1.5 million Likes.