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Croatian Tourism Aims for Strategic Growth and Flight Partnerships at World Travel Market in London

Written by  Nov 07, 2023

The beginning of November traditionally marks the time for the World Travel Market (WTM) in London, one of the largest global tourism fairs where the Croatian Tourist Board presents the overall offering of Croatian tourism. This year, the fair is taking place from November 6th to 8th, and a Croatian tourist delegation led by Kristjan Staničić, the director of the Croatian Tourist Board, is in attendance. On the first day of the fair, they met with representatives of important partners such as easyJet, TUI,, and Jet2holidays.

HTZ EasyJet

"Our focus is on air traffic and collaboration with the largest and most significant tour operators. Croatia holds a very favourable position in the United Kingdom market, and globally, as indicated by feedback from our most important partners, such as TUI, with whom we collaborate on eight source markets. On the other hand, we have also held discussions with easyJet, which plans to expand and introduce new destinations and air routes," stated Director Staničić, adding that we can be optimistic while emphasizing the need for special attention to pricing policies for the upcoming year. "Any significant price increase must be accompanied by quality, new investments, and improvements, in other words, an increase in the quality of various segments of the tourist offer," concluded Staničić.

In spite of the popularity of Croatia on the UK market the number of direct flights between the two countries throughout the winter months is significant by its absence. For example, Dubrovnik, one of the most popular destinations for Brit tourists doesn’t have any flights to the UK throughout the winter. Meaning that anyone looking to enjoy the city outside of the hustle and bustle of the tourist season will need to plan their connecting flights carefully.


The Voice of Dubrovnik


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