Split's Hajduk has, for the first time in its club history, surpassed an incredible milestone of 100,000 members. It's unlikely that the mobilization of the Hajduk faithful will stop here, as the club's goal is to conclude the year 2023, marking its 112th anniversary, with at least 112,000 members.
Even this figure already places Hajduk in the top tier of European clubs. For example, among German clubs that operate under a membership model, only a handful manage to surpass the magical number of 100,000 each year. Currently, among Bundesliga clubs, only Bayern Munich, Borussia Dortmund, Cologne, and Eintracht Frankfurt have achieved this feat, along with Schalke and HSV (also with 100,000 members) in the second division.
This year's membership campaign by the Our Hajduk association carries the motto "Impossible is Our Goal." This very slogan has been used in the stands of Poljud Stadium for many years, especially during Hajduk's matches against favored European giants.
Across the entire continent, in addition to the mentioned German clubs, there are very few social clubs with larger memberships than Hajduk, including renowned names like Real Madrid, Barcelona, Porto, Benfica, and Sporting. According to some sources, Hajduk ranks among the 15 most popular social clubs in the world.