Podravka as one of the leading food companies in Croatia participated at the Premier Business Exhibition for the global Food and Hospitality sector in China from the 7th to the 9th of November, 2016.
The international fair in Shanghai gathered over 2,000 exhibitors from 66 world countries among which there were international suppliers already present on the large Chinese market as well as international brands that originate from China. This year's edition of the FHC fair focused on buyers of quality imported products, as well as on food products and beverages which are not produced in China.
Podravka products such as Studena water, famous jams and marmalades, Linolada, Lino cereal products etc. have already been represented in a series of major food chains in Shanghai and Beijing that specialize in imported goods and are hot spots for foreigners living in those cities and members of middle and upper classes in China.
According to the Podravka's office, it is expected that in the next few weeks additional contracts will be signed with two chains which are present in many parts of the two major Chinese cities.
Podravka has also used the opportunity to sell its products online, which is a very popular sales channel in China. A month and a half ago, the Croatian food company opened its virtual store on the Chinese website Taobao.com, which is Chinese counterpart of eBay and Amazon, managed by the Alibaba Group, one of the world’s largest internet sellers. On this website consumers can find all Podravka products which are registered to be sold in China. During the first week of operations, Podravka offered its products at substantially reduced prices.