Thursday, 01 December 2022
Croatian tourism pushing pre and post season holidays with two promo campaigns HTZ

Croatian tourism pushing pre and post season holidays with two promo campaigns

Written by  Nov 24, 2022

The Croatian Tourist Board is conducting promotional campaigns on the most important markets, the aim of which is to position Croatia as a high-quality and attractive destination with a rich content, as an ideal destination for tourist trips in the off-season. These are the campaigns "Croatia, Full of Islands to Discover" for the promotion of nautical and "Peace of Mind", which aims to present Croatia through a luxury offer focused on wellness and spa, relaxation and culture, a variety of offers that can inspire guests to come to Croatia in order to find their peace and satisfaction.

"Our country is very well recognized as a quality nautical destination, and this product attracts guests to our country throughout the year. When we add to that our rich offer of cultural tourism, gastronomy, wellness and a large number of events, we arrive at those parts of our overall offer that make Croatia an ideal destination for travel in the pre and post-season. Currently, more than 20 thousand guests are on holiday in our country, and most of them are staying in destinations such as Zagreb, Split, Dubrovnik, Opatija and Poreč. Through these campaigns, as well as those we are preparing for the Advent period, we want to attract an even greater number of guests in order to further confirm and strengthen the already excellent results of tourist traffic achieved during this year", said Kristjan Staničić, director of the Croatian Tourist Board.

The nautical campaign will be carried out on the markets of Germany, Poland, the Czech Republic, the Netherlands, Italy, France, Great Britain and the USA until the end of December through online and print advertising, as well as through activities on social networks. The "Peace of mind" campaign is based on numerous studies, according to which consumers and travel enthusiasts are increasingly focusing on quality and sustainable vacations, that is, on finding inner peace. It is a global campaign which is carried out on social networks and which includes the 12 most important markets for Croatian tourism.

Also, both campaigns aim to attract tourists with higher spending power, but also highlight those products and segments of the offer that can be the bearers of promoting Croatia as a quality year-round destination.

Almost 104 million overnight stays have been made in Croatia so far this year. Compared to last year, this represents a growth of 24 percent, i.e. 96 percent of the results from the record year 2019. At the same time, more than 3.6 million overnight stays were realized in the nautical charter, which compared to last year represents a growth of 17 percent, i.e. a growth of 2 percent compared to the record year 2019.

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