Wednesday, 10 August 2022

Croatia - immerse your senses – now that’s an innovative marketing campaign

Written by  Jul 23, 2022

The Croatian Tourist Board, in cooperation with the Go2Digital agency, is implementing a new, interesting and innovative fragrance campaign at Split Airport. Namely, when leaving the plane and entering the airport area, many passengers at Split Airport can feel the specific smells of the Mediterranean - sea, pine, fresh citrus, lemon, orange, lavender, white cedar, etc.

According to research in the field of marketing and promotion, as much as 75 percent of emotions are caused by smell, which is one of the most important sensations in shaping reality, mood and concentration. Based on this, the smell and animation on the panel are accompanied by the title "Croatia – Immerse your senses".

"In the Croatian tourist community, we follow modern trends in the promotion of tourism, which is confirmed by this interesting campaign that attracts the attention of many passers-by, that is, our guests at the most frequented locations, and in the middle of the peak season, that is certainly the airport. We want to be innovative and immediately give our guests the feeling of summer, rest and comfort, and at the same time interest them and inform them about other Croatian destinations and parts of our overall tourist offer", said the director of the Croatian Tourist Board Kristjan Staničić, adding that this activity will be carried out until the end of July.

"I must mention that it was a real pleasure for me to participate in such a creative activation, which, in addition to the visual impact on passers-by, also aims to attract attention through another important human sensation - smell. According to all the feedback from the field so far, the combination of visual and olfactory has proven to be the perfect formula for capturing the attention of passers-by, which can be seen through the increased number of impressions on devices that emit the scents of the Mediterranean", said Ozren Eterović, sales representative from Go2Digital.


The Voice of Dubrovnik


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