Wednesday, 10 August 2022
German tourists return in large numbers German tourists return in large numbers Canva

10 percent more German tourists in Croatia compared to record breaking year

Written by  Jun 29, 2022

In the period from February to May this year, the Croatian National Tourist Board conducted a campaign on the German market to encourage early booking, and the results achieved are impressive. A total of 1.3 million Kuna was invested into the campaign and revenues of 19.5 million Kuna was generated.

These are the results of the "Early booking" campaign conducted on the strongest booking and travel platforms on the German market, Expedia Group,, and

"We are extremely satisfied with the results of the campaign, which directly affected the current flow of tourist traffic from the German market, i.e. which confirmed that Germany is our most important emitting market in which we are achieving great trends. The campaign resulted in the sale of tourist services, mostly accommodation facilities and airline tickets worth almost HRK 20 million, while online advertising alone reached over 20 million users. So far, we have realized almost 6 million overnight stays from this market, which is an increase of as much as 10 percent compared to the same period of the record 2019," said Kristjan Staničić, director of the Croatian National Tourist Board.

Ključni vizuali

We remind you that the Croatian National Tourist Board launched this campaign with the aim of encouraging German tourists to choose Croatian destinations for their main summer vacation, i.e. to encourage them to book accommodation, airline tickets and other tourist services as soon as possible. In those promotional activities, those segments of the offer were used for which the greatest demand was expressed on the German market, such as nautical, active tourism, cultural tourism and the sun and the sea. What is particularly interesting is that for the implementation of this campaign as a channel of communication with the target audience for the first time used only booking platforms and promotion took place through specially created content in the form of landing pages and posts on social networks that were exclusively dedicated to our country.

Let us add that the Germans, according to the eVisitor system, have so far spent the most nights in Istria, Kvarner and the Split-Dalmatia County, looking at destinations in Rovinj, Porec and Medulin. Observing accommodation facilities, German tourists spent most nights in camps, followed by household facilities and hotels.


The Voice of Dubrovnik


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