Austrians are very interested in holidays in Croatia, where they have surpassed 2019 by 4 percent so far this year with more than 1.3 million overnight stays, and such trends are expected to continue in the main season, Croatian National Tourist Board Director, Kristjan Staničić said on Thursday after a meeting with Austrian partners and media in Vienna.
In Vienna, the meeting was organized by the Croatian Tourist Board (CNTB) and its representative office in Austria, and on that occasion the Croatian tourist offer was presented. Along with Staničić, the meeting was also attended by representatives of the Ministry of Tourism and Sports, the Dubrovnik-Neretva County Tourist Board and the Association of Unique Croatian Hotels Stories, as well as the Croatian Ambassador to Austria Daniel Glunčić.
According to the CNTB, the event in Vienna brought together 20 Austrian journalists and representatives of the most popular media, who, in addition to tourist results from that market, were presented the trends and position that Croatia wants to occupy in that market.
"Austria is one of the most important markets with a significant impact on overall tourism results in Croatia and therefore we are pleased that this market has achieved results above the record 2019. We are back to pre-pandemic trends and believe that we will keep excellent indicators from Austria", Stanicic emphasized.
Among the long-term goals in this market, he pointed out the growth of tourist arrivals throughout the year through shorter weekend trips and attracting more guests of different age groups, especially young people.
The CNTB notes that the Austrian media were interested in the difference between the tourist offer of Istria and Dalmatia, the importance of gastronomy in the overall offer, where you can best hike in Croatia, which islands have the most interesting tourist offer and facilities and more.
Representatives of the Association of Unique Croatian Hotels Stories explained that in Croatia they gather accommodation facilities for consumers who appreciate special, unique experiences and seek high quality service, and the Dubrovnik-Neretva County Tourist Board commented on the imminent opening of the Peljesac Bridge.
From the partners from the Austrian market, they met with the representatives of the tour operator TUI, Gruber Reisen and Mondial, about which the director of the Austrian CNTB branch Branimir Tončinić says that the partners are very satisfied with the sales results for this year.
“Croatian destinations in Austria are in great demand and this year we can expect a strong contribution to the overall results from that market. So far, Austrians have spent the most nights in Istria and Kvarner, but we expect the strengthening of tourist traffic from that market in other Adriatic counties and on the continent of the country", said Tončinić.
Positive trends are confirmed by many market researches in Austria, including that of the Austrian Automobile Club, according to which Croatia is the leading foreign destination on the Austrian market and leads the top list, which also includes Italy, Greece, Germany, Spain and Turkey.