According to the annual report from the Adventure Travel Trade Association (ATTA), Croatia is the leading destination for the development of adventure tourism in the region of Eastern Europe and Central Asia.
Croatia topped other countries in the region primarily thanks to the large resources needed for the development of adventure tourism upon which many open air activities can be developed such as bird watching, hiking, rafting, rock climbing, caving and paragliding.
The ATTA is the leading Association consisting of around a thousand agencies, tourist boards and investors in adventure tourism. Apart from the Croatian Tourist Board, a dozen of Croatian tourist agencies are members of the Association.
As the leading country in the region of Eastern Europe and Central Asia, Croatia is followed by Turkey, Armenia and Kazakhstan. Furthermore, this is the first time that the ATTA included regional classification in its annual Index of Development of Adventure Tourism (ATDI), which has put Croatia in the focus of consideration for investors and agencies in this rapidly growing segment of tourism.
The world market of adventure travel which includes outdoor activities, touring cultural and natural attractions, is worth around 263 billion US dollars with an increase of 65 percent only in the period between 2009 and 2012. For comparison, the world market of cruise travel is worth around 120 billion US dollars.
It is not known how much the Croatian market of adventure tourism is worth, but it is known that the most developed activities are cycling, hiking, rafting and kayaking at sea. ‘’The adventure tourism is a great chance for small businesses, self-employment and the regional development, but also an opportunity to extend the season’’, emphasized Zeljko Klemen, the owner of the agency Huck Finn which has been on the market for almost 20 years.