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British American Tobacco continuing to invest in Croatia British American Tobacco continuing to invest in Croatia

British American Tobacco one of the largest investors in Croatia

Written by  Sep 24, 2016

Over the past year British American Tobacco (BAT) has successfully integrated the biggest cigarette manufacturer in Southeast Europe, the Croatian TDR (Tvornica duhana Rovinj), into its global system.

Since its entry into Croatia and an investment of more than 500 million Euros for the purchase of the Croatian tobacco giant by the end of this May, BAT has continued with its investments and reached 52.8 percent of the market share in Croatia.

This year it has already invested 20 million Euros, whilst for the next period BAT has planned to invest additional 30 million Euros in a tobacco factory in Kanfanar near Rovinj. ''Thanks to the additional investments to improve quality, the factory in Kanfanar is among the first in the world to install the advanced TASTEloc technology thus is increasingly gaining in significance and importance within the entire BAT group’’, said the company in a statement.

''The British American Tobacco company as the largest investor in Croatia over the past few years has been extremely satisfied with business results achieved in this country so far. In comparison to the same period last year we are achieving growth in the market share each month. We have also begun to export cigarettes to some new foreign markets such as Germany, Hungary, Greece, Bulgaria and many others. In addition, I have to emphasize that we are most satisfied with quality and talented employees in the whole region. I am sure that all these indicators represent a solid basis for further growth and development of the company'', said Ram Addnaki, the CEO of the BAT Adria cluster.

The factory in Kanfanar produces around 7,5 billion cigarettes, of which 60 percent is exported to foreign markets. The BAT Adria cluster employs more than 2,500 workers.

The Voice of Dubrovnik

THE VOICE OF DUBROVNIK


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