Monday, 20 September 2021

Promotion of Croatian destinations and tourist offer on 8 European markets

Written by  Jun 22, 2021

The Croatian National Tourist Board has a launched cooperation with the world's leading travel platforms and specialized travel media Lonely Planet and Culture Trip, through which news about Croatian destinations and the tourist offer will be placed on 8 European markets by the end of July.

"Cooperation with such important global travel platforms, which is followed by almost 20 million unique users on a monthly basis, is extremely important in the promotion of Croatian tourism and our destinations. In this way, we will gain additional visibility in key European markets, from which we expect the largest number of guests this year," said CNTB Director Kristjan Staničić.

Cooperation with Lonely Planet covers the markets of Great Britain, Germany, Italy, Poland, the Netherlands, Belgium and France. The content will thematically include the culture and gastronomy of Slavonia and Baranja, Croatian nature parks and the offer of the island of Brac, and since the Zadar County Tourist Board is also involved in the cooperation, specially created contents on the topic of Zadar. On the other hand, through cooperation with the Culture Trip, content on cycling, rural tourism, nautical and island hopping and guides to the cultural peculiarities of the Croatian coast will be placed on the markets of Great Britain, Germany, the Netherlands, France and Sweden.

Lonely Planet is a global travel platform visited by 11.5 million unique users per month, and their website records about 32 million monthly views. With more than 12.5 million followers on social media, they represent one of the most important travel media where users seek inspiration for travel.

In addition to the placement of content, both collaborations also include the placement of CNTB banners in order to provide interested readers with the opportunity to explore additional content on the website of the Croatian National Tourist Board

The Voice of Dubrovnik


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