The Croatian National Tourist Board is launching a special promotional campaign "Trust me I've been there" in 12 markets in Germany, Slovenia, Austria, Italy, Poland, the United Kingdom, the Czech Republic, Hungary, France, the Netherlands, Slovakia and Russia.
The campaign will be active until the end of July, and is implemented through activities on social networks Facebook, Instagram and YouTube, then through the most watched TV channels, popular websites and newspapers in each market and through outdoor advertising on billboards, digital panels and public transport.
The goal of the campaign is to invite guests to spend their vacation in Croatia, as well as further positioning Croatia as an attractive, safe and well-prepared destination.
"This is a new campaign that is different from all previous ones, i.e. that is personalized and adjusted to the preferences of each individual market. It is with this goal that we decided to create special messages, and the main actors of the campaign are satisfied guests who invite their fellow citizens to come to Croatia and share first-hand information that our country is an ideal and safe destination for summer vacation," said the CNTB director, Kristjan Staničić, adding that the Safe Stay in Croatia security label will continue to be communicated through the campaign, which in the current situation provides an additional sense of destination security.
The Minister of Tourism and Sports, Nikolina Brnjac, said that Croatia is fully ready to start the tourist season. "Through this campaign, we will present their favourite destinations and tourist products to tourists, and it specializes in each individual market. This is a continuation of the activities by which we position Croatia as an attractive, safe and well-prepared tourist destination. We work intensively to ensure optimal safety and health conditions for tourists, but also for our fellow citizens and all stakeholders in the travel chain. The process of vaccinating tourist workers who we expect to be vaccinated by the beginning of summer has intensified, borders for foreign tourists are open, the Safe stay in Croatia project has more and more users every day, we have defined more than 300 points for testing tourists in tourist centres, we co-finance the price of antigen tests for tourists, and we will have special epidemiological data for the islands. We are ready for the season, and additional optimism is provided by the improvement of the epidemiological situation, which we know is crucial for the interest of the guests," concluded Brnjac.