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Tui expands into Croatian market Tui expands into Croatian market

TUI expanding offer in Croatian market

Written by  Sep 14, 2016

TUI Hotels & Resorts will include one more hotel in their portfolio from the summer 2017 – the TUI Blue Adriatic in Croatia. The TUI Group thus continues its strategic transformation into a group of hotels and cruise whilst expanding its portfolio of products exclusive to the group.

Apart from new TUI Blue hotels which are to be opened this year in Tenerife and Austria in November, in Germany in December and in Italy in spring 2017, the first two hotels of this type were opened in Turkey in May this year.

The specificity of TUI Blue hotels is the possibility of reservation/booking and purchasing services exclusively through the TUI's sales channels. Announcing the opening of the hotel in Croatia, Thomas Pietzka, the manager of TUI Hotels & Resorts, said: ''The hotel industry is a key element of the TUI's development strategy. By opening this additional new hotel we want to demonstrate that we consistently implement our goals and continue to expand the unique offer for our guests.''

The new hotel has been fully renovated and adapted to the TUI Blue concept. It is located in a bay on the Makarska Riviera in Tucepi, and it is a property of the Bluesun Hotels & Resorts Group owned by Jako Andabak. ''Croatia is developing into increasingly popular trend destination which is why we are particularly pleased that we are here developing our hotel brand TUI Blue'', said Artur Gerber, the manager of TUI Blue.

This four star hotel is located close to the beach and it will have 161 rooms with 11 exclusive suites with a swimming pool. The resort will also have four bars and three restaurants. Like all other TUI Blue hotels, the TUI Blue Adriatic hotel will offer a comprehensive Bluefit program – a combination of fitness, nutrition and wellness. TUI Blue guides will offer private services for guests and will be at guests' disposal as personal experts on holidays in the region.

The new hotel in Croatia will also provide other TUI Blue elements such as modern architecture, authentic local cuisine for balanced diet as well as a design with innovative technology. Reservations start from the 29th of September 2016.