The Croatian Tourist Board has initiated a new and interesting promotional campaign titled ''Croatia Feeds'' during August, which is full of short, innovative and entertaining descriptions of popular Croatian destinations and tourist products.
This campaign will last till the 11th of September 2016 with the main goal of inspiring potential tourists in an original way, to opt for Croatian destinations for their next vacation. For this purpose a special website was designed which, apart from imaginative titles, contains numerous attractive photos.
Apart from the Croatian Tourist Board, in the creation of the campaign and its contents on the markets in Germany, Austria and Switzerland, also participated members of the Google creative team ''The ZOO'', which cooperates with numerous world brands and agencies. The main partner of this campaign is one of the leading international marketing agencies – BBDO.
''The campaign ''Croatia Feeds'' is completely different from our previous online campaigns. Banners with interesting and intriguing titles, together with a new branded logo and attractive photos are a guarantee for attracting users' attention and our potential tourists. We also have a new campaign website which provides optimal experience of simple, transparent and informative use to users. Our campaign can be found on Google browser and on Google Display Network. There are also some special PR activities which will accompany the entire project for which we believe will achieve great results'', said Ratomir Ivcic, the director of the Croatian Tourist Board.
According to first results, the campaign has been more than successful so far. For example, on the 26th of August there were more than 85 million impressions, mostly on the German market, whilst the campaign websites achieved more than 80,000 clicks. Considering the fact that the campaign is visible on the most popular web portals in Germany, Austria and Switzerland, it is expected that ''Croatia Feeds'' will achieve significantly higher numbers of impressions and website clicks till the 11th of September.