Due to the pandemic and the consequences of the earthquake, Zagreb tourism suffered as every other tourist destination in Croatia this year and tourist arrivals and overnight stays are about 30 percent of last year’s figures and the holding of "Advent in Zagreb" is uncertain, according to the Zagreb Tourist Board (TZGZ).
"The conditions and possibilities of holding certain events have changed significantly this year, even for those outdoors in autumn and winter. We are currently completing preparations for several autumn projects through which Zagreb will once again be confirmed as the most important cultural and tourist destination in Croatia. We are also developing possible scenarios for Advent," Martina Bienenfeld, the director of the Zagreb Tourist Board, told Hina.
She emphasized that the health and safety aspect is always the primary consideration when organising events.
"We are in contact with the competent authorities of the City of Zagreb, the national and city civil protection headquarters. We are working on measures and organization, and if it takes place, we will respect and insist on all the guidelines that will be recommended," added Bienenfeld.
Presenting data on the decline in tourist traffic for the nine months of this year, she noted that this was expected, but also pointed out the average length of stay of tourists in Zagreb, increased from 1.83 nights to 2.21 nights.
By the end of September this year, almost 283 thousand tourists came to Zagreb, with most tourists coming from Croatia, followed by Germany, Italy, Bosnia and Herzegovina and Poland.
Due to the damage caused by the earthquake, 15 museums and seven galleries and art collections are currently closed, which all reduces the tourist offer, and Bienenfeld also pointed out that changes in the behaviour of those who travel are noticeable in the pandemic.
"Individual and smaller family and business trips have completely prevailed in Zagreb. Tourists go more to individual rather than group city tours, visit Zagreb attractions on their own, and spend more time outdoors and visit the Zagreb area, which is also contributed by our first destination campaign in cooperation with the Zagreb County Tourist Board "Near the city, close to the heart", says the director of the Zagreb Tourist Board.
Due to the whole situation, the Zagreb Tourist Board changed the work program for this year and reduced expenditures by 35 percent, primarily costs for promotional activities, appearances at fairs and international workshops, support for events, materials and souvenirs and offline advertising, as well as reducing the number of employees.