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Albert Anthony at the finals Albert Anthony at the finals All photos - Albert Anthony

Basketball Finals in Croatia: A Blue & White Brand Experience

Written by  Albert Anthony Bozulic Jun 03, 2024

Having grown up watching Croatian basketball talent in the US like Dražen Petrović and Toni Kukoć, one Croatian American in the Zadar region showed his support for the KK Zadar team as they won the Favbet Premier League national tournament, scoring 93-66 against rival Split, earning Zadar the title of national basketball champions again.

Albert Anthony Bozulic, who posted photos from the game on his Twitter(X) channel, is no stranger to major business and innovation conferences at Sports Center Višnjik, which he has written about in the past, however this is his first basketball final in the city of his ancestors.

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The young Croatian American, who has written for financial portal Seeking Alpha about business and market topics, and also was a film extra in the Croatian film industry last year, had this to say about the game: "In a sentence, it was a blue and white brand experience! As these are the team colors, they are also part of the Zadar brand, being a basketball city on the Adriatic coast," he remarked.

"The sights, sounds, and cheering crowd really builds the holistic brand experience that goes beyond just another basketball game. It is part of the heritage of Zadar."

At the sold-out arena, crowds were not deterred from coming by the sudden rainstorm outside, and the game which attracted both younger and older basketball fans, without any major incidents.

Ironically, while Croatia has been exporting some talented players to the US over the years, the Zadar team happened to have imported an American player, Juan Davis of Mississippi, to its roster, who appears to have made Zadar his home for now.

2024 kk zadar finals 3

"Although the Croatian coast may be known for tourism, this is another example of how sports, events and conferences are also a major business engine in the region, since a major sporting event like this can attract a large number of people," Albert Anthony continued.

"In my opinion I think Croatian teams will continue to attract international talent, bigger numbers, and the eventual need for more and bigger stadiums as well as sports-focused theme parks with an eye towards promoting a culture of fitness and recreation."

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About the Author: The Croatian & American author writes under pen name Albert Anthony and is an occasional voluntary contributor to The Dubrovnik Times. More of his photography can be found on his Twitter (X) channel @AlbertAnthonyCo

 

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