As a part of the Dubrovnik Festiwine, ten renowned wine distributers and sellers visited Croatia and Dubrovnik. Before visiting Dubrovnik, they had visited nearby countries such as Macedonia, Srbia, Montenegro and Slovenia.

The arrival of wine dealers from China is a fantastic opportunity for wine producers of Dubrovnik Neretva County, who used the opportunity to inform their friends from China about the fantastic wines of the region, as well as discuss the opportunities to export wines to China.

This cooperation was realized with the assistance of Richard Peng Wi, a jury member of Dubrovnik Festiwine, who continuously works to promote and distribute Croatian wines to China. Richard Wu is a wine educator who devotes his time and talent to spreading wine culture in Southern China. Over the past recent fifteen years he has visited many wineries around the world. He recently established the Wine Club and Wine School with the purpose of familiarising Chinese wine lovers and consumers with high quality wines of the world as well as their native wine culture. At the same time, he is making great efforts in exploring advanced wine industry technologies and winery management for national wine makers. In the last three years, his company has sold around 60.000 bottles of wines, mainly from France, Slovenia and Chile.

In April, it was reported the import of wines to China rose for 44 percent when compared to 2015, with the total increase of 3 percent. China is the fifth largest wine consuming nation in the world, and all the trends show that the consumption and wine popularity will continue to rise.