According to the latest reports, the average time users spend on Facebook is continuing to fall, while the much more popular Instagram is slowly but surely growing and becoming the most popular form of social media in the world.
Facebook and Instagram are extremely popular applications whose popularity, according to the latest reports, is going completely in the opposite direction. The time spent in the Facebook application is falling day by day, while Instagram is becoming more and more popular and popular, reports Business Insider.
According to a recent report by Cowen, a financial services company, in the first quarter of 2019, the average time spent on Facebook in the US fell to 49 minutes daily from the average of 51 minutes three months ago and 58 minutes in the first quarter of 2017.
Instagram on the other hand has seen the time that users spend increase, the average is up to 34 minutes a day. And the photo-sharing app is the absolute hot with younger generations, whilst Facebook has its strongest market with an older age group.
One of the reasons for the drop in time spent on Facebook is the policy of Mark Zuckerberg, who, due to numerous scandals, announced a radical change in how Facebook works, emphasizing that users need to spend “quality time” on the network, though it means spending less time on it.