Tuesday, 25 September 2018
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Piracy is on the rise in Eastern Europe, whereas in Central Europe it is in decline – what do we need to change?

By  May 07, 2018

Latest reports are telling us that by the end of 2022 revenues lost to online piracy will result in 51.6 billion dollars, and some experts strongly believe that piracy will never be eradicated. What is the opinion of professionals dealing with piracy and in what ways are they planning to protect intellectual property? We will find that our at the NEM panel “Fighting pirates in the CEE region” in Dubrovnik from June 11-14.

What sanctions need to be introduced to the market and what can we learn from other countries when it comes to online piracy? These are only some of the questions that will be discussed by renowned speakers at the panel entitled “Fighting pirates in the CEE region”.

Marijana Vukašinović, Head of Content Management at Telekom Serbia, will be moderating this panel that will gather the following speakers: Damir Hajduk, Chairman of the Agency for Electronic Media, Irena Battelino, Head of Content Acquisition and Media Marketing Services at Telekom Slovenia, Chris Anderson, Head of Film & TV services at MUSO, and Mark Mulready, Vice President of Cybersecurity Services at Irdet.

“This discussion is important, as to effectively combat online piracy, operators must combine state of the art anti-piracy technologies with proactive enforcement and investigative services aimed at identifying and prosecuting the parties involved in large commercial streaming piracy networks”, said Mulready, who is responsible for the global delivery and management of a suite of Piracy Control and Cybercrime Prevention Services.

Brutal statistics

The piracy statistics, especially in our region, aren't encouraging at all. Croatia is the fourth country in the world in terms of the prevalence of piracy – we download content illegally more often than other countries. Above us are only Latvia, Bulgaria and Lithuania, whereas immediately below us are Spain, Greece and Serbia.

This data is taken from the 2016 report – based on an analysis of the global traffic of 14,000 largest piracy websites – put out by MUSO, a company providing anti-piracy solutions, whose Head of Film & TV services is NEM's panellist Chris Anderson. Anderson has revealed that visits to piracy websites were up 3.4 percent globally from 2016. He claims that with the recent proliferation of VoD subscription services many expected demand for illegitimate content to have significantly dropped, but this is not the case.

“The vast majority of visits were made via web-streaming sites (96.1 percent), with access via mobile devices (51.92 percent) rising up the ranks to become the most popular way of consuming illegitimate content, and towards the end of 2017, torrent-based television piracy had a resurgence”, said Anderson emphasizing that their intelligence, insights and analyses cover the whole market.

However, laws aren't there to be broken, which is shown by Germany where only 1.71% of the internet population uses pirated digital content. If you download a TV show or movie in Germany, you can be fined with € 900-2000 per TV show or movie.

When it comes to Croatia, internet operators have not authority to check the illegal downloading of digital content from the internet since they have no access to that content. This is possible only with a warrant issued by a court.

Be a part of the media elite

If you want to take advantage of all the benefits that NEM offers and be a part of the media elite gathering for the sixth year in a row in Dubrovnik – from June 11-14 – hurry up and get your badge because our accommodation capacities are almost fully booked. http://neweumarket.com/

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