Want to learn how to use Instagram Reels to Promote your Brand? Want to increase engagement on Instagram for your brand? Here we give you the top seven tips, and a bonus tip to Reel in excitement for your brand!
With 1 billion monthly active users, spending an average of 28 minutes per day on the social networking site, Instagram is THE PLACE for your brand. With the top tips mentioned in this blog, you will no longer have to buy Instagram views to increase engagement on Instagram now.
Reels are the way to go now. They are short, crisp and engage the user in a better manner than any other media. All you need to learn to increase engagement on Instagram is to master your Reels game. The tips and tricks mentioned in our blog post will help you do exactly that and much more and save your money which you would otherwise use to buy Instagram views.
So, let’s dive into the tips you came here for, to promote your brand using Instagram Reels and Increase engagement on Instagram. These are -
1. Glimpse into behind the scenes – Brand Transparency
The users are always eager to know what goes into the making of the brand, the products and everything associated with it. So, leverage that curiosity of the user. Give them a glimpse of the behind the scenes of the product, the brand and the making of the product. This will help you increase engagement on Instagram, and generate an inquisitiveness amongst the prospective user. It will promote your brand as a Transparent Brand, which is not afraid to show the users the behind the scenes. Make 15 second reels with a time-lapse video and engage users in a fun interactive way.
Teasers are a great way to capture the imagination of the users. It is a balance of showing them what’s in store and still keeping them hanging and not revealing the entire thing. This will make them eager to know what is coming. Instagram reels are a great way to make fun and tempting teasers. Use relevant songs, make them peppy or use humour as an instrument to create that teaser. Choose what aligns more with your brand image and value and accordingly leverage the reels feature to increase engagement on Instagram.
3. Rewards as positive reinforcement
Give the prospective users and the current users an added benefit to watch your reels. The end of the reel will have a discount code especially for those who watch the reels. Rewards will act as positive reinforcement for the user and attract them towards the brand. It will help you, as a brand, to increase engagement on Instagram without the need to buy Instagram views.
4. Everyday stories…more connect with the users
To increase your connect and engagement with the users/customers, it is important that they feel connected to your beyond just the product you are selling or marketing. In order to do that, you can use Instagram Reels creatively to show the users – the company culture, short interactions with the leadership, inspiring stories from the company.
5. Sneak peak into the lives of the boss
When you are building a holistic brand image, it is important to maintain a connection through trust and transparency. Direct peek into the lives of the bosses who run the operations at every level, helps build that trust and connection with the users. Use Instagram Reels and give a quick glimpse to how the leadership is sweating it out to make the brand a user friendly and sustainable brand.
Show also the fun side of the leaders, the jokes they crack at meetings, or how well they can sing/dance, along with snippets of quotes from their speeches and interviews. This will open a conversational door and bring the user closer to the company and the brand.
6. Content on relevant contemporary topics with brand integration
When you are focussing on ways to increase engagement on Instagram, it is important that besides JUST MARKETING, make the brand a Humane brand, which cares about issues affecting the people at large. Build this humane image of the brand with the help of Instagram reels where you talk about issues such as menstruation, using masks for COVID-19 protection, manual labour, climate change etc. Show them infographics, and what steps is your organisation taking towards that end. Engage the users with those reels.
7. Tutorials ...fun way to build a communication
Another creative way of using Instagram reels is to use them to make short tutorials which align with the brand and the products. For example, if you are a stationary brand, create quick origami tutorials, DIY planters, etc. Every brand will have something which they can teach to the users. Invite the users through these reels to post their creations after following the tutorial and give them visibility on your Instagram Page/reels.
Bonus tip - Rope in influencers…float a challenge
Invite influencers, collaborate with them to create new challenges like 7-day exercise challenge, 24 hour no social media challenge etc. User engagement on Instagram through fun challenges and games will help the brands create a lasting impact on the user/customer and form an association.
Follow these quick tips, and you will never have to buy Instagram Views and still you can increase engagement on Instagram. Happy Reeling!!