Facebook is the first thing that comes to our mind whenever we hear the word “social media”. It has done a commendable job in connecting billions of people all over the world. In this digital era, Facebook not only plays an important part in connecting people but in enhancing businesses online also. Facebook owns several applications such as Facebook, Instagram, Whatsapp, and Messenger that have become the center of marketing for all kinds of small and large businesses.
If you are thinking of any marketing strategy and want to implement it ASAP, then Facebook statistics 2021 is the first thing to know about. Facebook statistics will help you understand the working of the app and how it can affect your business, in a good manner, obviously. You will also know the benefits of branding your business on Facebook and connect with your leads and customers easily. So, let’s get started with 10 important Facebook Statistics to know in 2021.
Facebook statistics in 2021
1. Number of Facebook users in the world
There are over 1.84 billion users that visit Facebook or any other of its apps like Whatsapp, Instagram, and Messenger on a daily basis. According to the data recorded in February 2021, there were over 2.80 billion monthly active Facebook users. Now you can imagine how massive the audience of Facebook is! So, applying your digital marketing skills on Facebook to expand your business is not a bad idea at all.
2. 27.2 billion ad revenue
27.2 billion is not a small amount but this is what Facebook’s total ad revenue in 2021. Facebook is extremely popular among marketers and the sole reason behind this is its popularity. In fact, it jumped from 20.7 billion ad revenue in 2019 to this in 2021. So, now you can imagine how many marketers and businesses use Facebook to advertise their brands on social media.
3. Businesses on Facebook
If you think that there must be only a few businesses on Facebook, then you are absolutely wrong. More than 200 million small businesses are benefiting themselves while using Facebook tools. Registering your business on Facebook has several advantages and one of them is creating a Facebook page.
Facebook pages help businesses to build and connect with their audiences. All the details about the business can be mentioned on it such as contact number, address, email, etc. If the people are interested in what you are offering, then they can also ask questions directly on your page. Overall, Facebook pages are a great source of getting leads for your business.
4. Young adults use Facebook
Over 65% of Facebook users are under 35 years of age. Individuals aging 12 or above prefer to use Facebook all over the world. In America alone, approximately 178 million people use Facebook regularly. Though other apps are also gaining popularity, Facebook has its own place. Most of the businesses target adult audiences, so, now you know, Facebook is the key to reach them.
5. Number of Facebook groups
There are more than 10 million Facebook groups and over 1.8 billion people use them. Facebook groups are not only good for connecting new people online but also are a great advertisement spot for marketers.
6. Facebook users prefer mobile over desktop
According to DataReportal 2021, 98.3% of users prefer mobile devices, and 1.7% use desktops to access all their social media, especially Facebook. The main reason behind Facebook’s success is its mobile-friendly interface that allows the user to use it anywhere and anytime. So, if you want to promote your business on Facebook, creating such ads is a must.
7. Average time spent on Facebook
According to DataReportal 2021, users spend an average of 19.5 hours each month on the Facebook app. People like to use social media, especially Facebook whenever they are free, or waiting in a queue, or during a lunch break at the office, etc. For marketers, it is necessary to understand that the more time users spend on Facebook is proportional to the higher chances of getting them exposed to their ads.
8. Video contents are the most popular on Facebook
According to Statista’s data, the engagement rate of video content is 6.15% whereas that of status posts, only 1.3%. Videos are indeed more engaging and popular among users on all social media. That is why it is necessary for marketers to focus on creating video content for their ads on Facebook.
9. Facebook has a great marketer fan base
Marketers love using Facebook and according to the Emarketer report, 2018, around 86% of marketers in the US are doing so in the present. On Facebook, the size of your business doesn’t matter and you can easily start promoting it by using some simple Facebook statistic tools. Marketers can easily reach out to their target audience, connect with them and create a special bond with them here.
10. Product discovery through Facebook
Over 78% percent of Americans have discovered retail products through Facebook ads in a year. Nowadays, along with using Facebook for connecting with their loved ones, people utilize it for finding new products every day. Facebook’s analytics can give a clear idea to marketers about what people are looking for and how they can fulfill their demand.
So these were the 10 Facebook statistics that you should know in 2021. These will not only help you in growing your business but will also make it strong and trustworthy. Facebook is a popular social media app for businesses due to its open interaction between the brand and the customer. People often go through the Facebook page of a brand before buying anything because customers can give their honest reviews about it openly. So, if you are willing to boost up your business and have a social presence, then Facebook might be a worthy start. You can try your social media marketing skills here and maybe you will be able to build an audience for yourself in no time.