The Dubrovnik Card digitization project, which included a redesign of the visual identity and the adaptation of the name - Dubrovnik Pass, was presented this week in Lazareti. The new model enables simpler functioning and control of the use of included content, more economical management of funds and time, more effective marketing activities, as well as upgrading, networking and further development of the project, especially in terms of managing visitor flows.
The new Dubrovnik Pass is very much your one-stop-shop for visiting Dubrovnik, and you can purchase it online to leave you with more time to enjoy the pearl of the Adriatic. The pass can be used in all of the main attractions in the city as well as the public bus company Libertas. So not only can you visit all the sights with one card, and not queue for tickets, but you can also get to the city by bus and save time and money. The new Dubrovnik Pass is available in a one-day, three-day and seven-day version, you choose which best suits your needs.
"It is not only about digitization but about digital transformation, because in addition to being in digital form, Dubrovnik Pass provides a whole range of benefits and simpler solutions, and it is another one of the 'smart city' solutions of the City of Dubrovnik. Instead of an analogue system, we now have a digital system, which will enable easier buying, selling, and control, a system that saves money, time and human resources, and a system that will enable upgrading,'' said the head of the Administrative Department for Culture and Heritage on the occasion of the presentation of the Dubrovnik Pass, Julijana Antić Brautović.
For more info on the new Dubrovnik Pass visit the website - dubrovnikpass.com