Mayor of the City of Dubrovnik Mato Frankovic participated on the panel "Collaborative, Innovative Solutions for Sustainable Cities and Communities" held at the summit "The Responsible Business Summit Europe " in London.
On the panel, which deals with socially responsible management and sustainable tourism, with the application of innovation, participated also an university professor and journalist and cruise tourism expert Thomas P. Illes and Gloria Guevara Manzo, president and chief executive officer of the World Travel & Tourism Council and the panel was moderated by journalist and business advisor Jeremy Skidmore.
Mayor Frankovic presented the moves that City of Dubrovnik took during the first year of the city's administration, focusing on the "Respect the City" innovation project, pointing out that the positive effects of the solutions that have been applied so far are visible. - The main goal of this project is to transform Dubrovnik from the city in which tourism takes place in a city that is responsible for managing tourism, as well as positioning as a recognized center of sustainable tourism in the Mediterranean – Frankovic said.
The mayor reminded that Dubrovnik was the first local government to open a dialogue with cruise companies and the cruise line organization CLIA (Cruise Lines International Association), exposing the threats that a large number of tourist arrivals has to cultural heritage in the historic, secured city center and other related challenges.
-There is still a lot of additional steps to be done, but we have achieved very much in a short time with the cooperation with CLIA - the mayor concluded, highlighting open and partnership relations with the cruise market as the basic platform for successful work in this field.
Mayor Frankovic emphasized that the sustainability of tourism needs unqualified support from all stakeholders in tourism, because that’s a real guarantee that Dubrovnik will remain on that path and will fully complete the process of implementing the management direction that has successfully started.
All panelists, as well as other presenters, highlighted Dubrovnik as a role model to many other, similar destinations that face a large number of tourists in the destination, and overcome the conclusion that positive steps are possible if there is a will of the administration.